Case Study

With the grand opening for their newly renovated sports bar quickly approaching, and with competition heating up in their surrounding area, First Council Casino began seeking a turn-key Off Track Betting (OTB) partner that could help them differentiate from their competitors, and launch an exciting and fully functional pari-mutuel wagering system within 8 weeks time. Recognizing the fact that a traditional OTB required a large amount of money, personnel, expertise, and deployment time, First Council contacted BAM Software for help.

First Council outlined a variety of key objectives they wished to achieve with the opening of their OTB. Objectives included:

  • Offer a low cost OTB to their existing customer base that would increase loyalty, time spent at the casino, and revenue
  • Utilize the OTB to attract new customers and their guests to First Council Casino
  • Attract business from surrounding locations that were offering off track wagering
  • Consistently increase OTB handle while cross promoting other amenities such as food, beverage, hotel, and other gaming activities

With a plan in place to reach each of First Council's objectives, BAM Software deployed the Bam Interactive OTB in the newly renovated sports bar area of the casino. Not only was BAM able to meet First Councils aggressive OTB launch deadline, they also played a pivotal role in constructing the market research which gave First Council the industry knowledge and expertise they needed to launch a successful go to market strategy. Because the BAM Interactive OTB requires a fraction of the overhead costs of a traditional OTB, First Council was able to offer off track wagering to new and existing customers using the most technologically advanced wagering platform on the market. With the BAM Interactive OTB in place, First Council was immediately able to attract and retain high roller players, and differentiate themselves from their biggest competitors to the north. BAM continues to work closely with First Council's marketing team to support their efforts to boost the awareness and success of the OTB, and work diligently to increase racing handle month over month.